CPM is the standard pricing model, where advertisers pay a price based on the number of impressions each placement receives in a monthly or quarterly Lager. RTB ecosystem consists of several types of parties that typically participate hinein the RTB process (Tümpel Figure 1): Private marketplace (PMP) is a variation https://israelipwbb.win-blog.com/7985350/werbeautomatisierung-grundlagen-erklärt