The paper makes an attempt to deliver the internal and external analysis of Starbucks through the implication of SWOT analysis, VRIO analysis, and Porter’s five forces model. The paper also makes an attempt to provide the situation assertion on the Starbucks case combined with the benefit proposition of the corporation. https://cruzneyvr.tinyblogging.com/case-study-analysis-can-be-fun-for-anyone-76548390