Innovation happens at non-tech companies way too. In this traditional case from the early 2000s, Colombian coffee entrepreneurs try to revive Colombia's famous Juan Valdez brand inside the age of Starbucks. How can a fast escalating, large-profile firm stability advancing AI technology with protecting humanity's pursuits? HBS learners and https://waylonombmz.total-blog.com/case-study-help-options-63227550